CONTENTS
| Chapter 1: INTRODUCTION | 1 |
| Why Read this Book? | 1 |
| How the Book Came to Be | 2 |
| Organisation of the Book | 2 |
| Chapter 2: CADDY TALK | 5 |
| Purposes of Communication | 5 |
| The Process of Communication | 6 |
| Sending Effective Messages | 9 |
| Debrief Sessions | 22 |
| Conclusion | 24 |
| What this Means to the Caddy | 25 |
| What this Means to the Player | 25 |
| Chapter 3: DECISION MAKING | 27 |
| Game Plans | 27 |
| Goals | 32 |
| Goals That Don’t Need to be Shared | 33 |
| Goals That Should be Shared | 35 |
| Goals for Caddies | 37 |
| Confidence | 38 |
| Competition Routines | 38 |
| Self-Talk | 41 |
| Developing Confidence | 44 |
| Ultimately Player makes the Final Decision | 50 |
| Conclusion | 55 |
| What this Means to the Caddy | 55 |
| What this Means to the Player | 55 |
| Chapter 4: BARRIERS TO EFFECTIVENESS | 57 |
| Blaming the Caddy for Mistakes | 57 |
| Trust | 58 |
| Caddies with Multiple Roles | 60 |
| Know Your Personality | 64 |
| Conclusion | 66 |
| What this Means to the Caddy | 66 |
| What this Means to the Player | 66 |
| Chapter 5: SWITCHING OFF | 68 |
| Conversation | 69 |
| Games | 71 |
| Music | 71 |
| Nutrition, Fitness, & Equipment Management | 73 |
| Looks can be Deceiving | 75 |
| Conclusion | 76 |
| What this Means to the Caddy | 77 |
| What this Means to the Player | 77 |
| Chapter 6: CONCLUSION | 78 |
| What Have we Taught you? | 78 |
| What’s Next? | 79 |
| Appendix A: CASE STUDIES | 81 |
| Case Study 1: STEVE WILLIAMS | 82 |
| Case Study 2: MARK FULCHER | 105 |
| Case Study 3: FRED “BASSETT” | 120 |
| Case Study 4: MIKE PATTERSON | 141 |
| Case Study 5: ANONYMOUS TOUR CADDY | 159 |
| Appendix B: EXERCISES | 174 |
| Exercise 1: GOAL SETTING | 175 |
| Exercise 2: SELF-TALK STATEMENTS | 176 |
| Exercise 3: CONFIDENCE | 177 |
| Exercise 4: MULTIPLE ROLES | 179 |